Luxury Wedding Dress Brand | Website Redesign | The One Bridal Salon

Website Design

The One Bridal Salon website redesign combined my two worlds as a wedding photographer and graphic designer. Working along side Peggie, the owner of the shop, made this process even easier!  She had a clear vision for transforming her digital presence to better match her elegant, in-store wedding dress shopping experience. The One Bridal Salon features an intimate one-on-one setting that allows Brides exclusive access to the shop! They are located in the heart of Charlottesville, Virginia and their designer dresses have even been worn by some of my wedding photography clients!

The One Bridal Salon already had an established Logo they were using in signage throughout their store. With their website redesign, we stuck with those consistent colors and added refined fonts to match. We wanted to enhance their brand recognition with a toned down color palette to show off the elegant and crisp whites of their designer dress collection. We also made sure to reorganize their header navigation for a more prime logo placement and tons of secondary navigation to easily schedule appointments!

The primary goals of their new website was to accurately represent their beautiful and intimate in-person shop, with an easy to navigate collection of dresses online. Their previous website already featured an extensive list of FAQ’s and booking details, but wasn’t as easy to navigate. We incorporated tons of photos from their beautiful branding shoots as well as highlights from their real bride’s weddings! Their new website allows potential brides to browse their favorite designer dresses without ever leaving their home!

Keep scrolling to see even more of my favorites from their newly redesigned website.

Be sure to check out the newly redesigned website for The One Bridal Salon HERE!

Plus if you want to see the latest from another Wedding brand makeover, be sure to checkout All The Dainty Details HERE!

Website images provided by The One Bridal Salon, Jen Fariello, and Rebecca George.