Highlighting one of my favorite brand and website redesigns for Abby Armistead Art. A feminine stationary designer filled with hand drawn illustrations, delicate serif fonts, watercolor textures and her new digital shop!!! Her designs are perfect for celebrating life’s biggest occasions and creating keepsake memories beyond a toss away invitation. These perennial paper goods are the focal point of her new brand and website with stunning imagery.
Abby’s new look features whimsical colors, and a lively personality. We designed a fully custom brand identity centered on a feminine color palette and illustrated botanical themes. We used traditional Serif structured fonts to attract her wedding and event clients. The layers of texture were perfect to pair the images of flatly invitations and reception decor seen in her portfolio. The website design was all about showcasing her personal process. We created a streamline booking page for custom stationery clients, and focused on leading viewers to her brand new shop page for any special event stationery!
Abby creates whimsical, romantic, hand-painted paper goods that will tell your story. She designs for full services weddings or milestone events. Her high quality watercolors are keepsake worthy, and ready to be saved as artwork!! I’m so excited to share an inside look at this new brand and website.