As business owners we put so much emphasis is crafting the perfect website that instantly grabs attention with a scroll stopping into photo and catchy about me section and beautifully branded fonts that it can be easy to forget about the most important features of your website… CLEAR call to actions!
These attention grabbing clickable messages are what get your audience to move from one page to the next, they are the key to keeping viewers on your website longer, leading to better SEO rankings and making sure your potential clients can ACTUALLY get to where they need to go! So often we get overly excited about sharing ALL THE THINGS, that the true message can get lost! When your ideal client comes across your website, you should be automatically directing them to click exactly where you want them to go next!
My favorite copywriting guru Jess Jordana says it best “The point of a website is NOT to provide information, it is to capture attention”. There is nothing worse than opening a website and spending the first 30 seconds searching for the location of a business, services page or contact email and its impossible to confirm if they are the right fit for you before inquiring. With long paragraphs of text or limited mobile functionality I often give up and move on with another business… RIGHT!
ALWAYS avoid making people click multiple times to get where they need to be… Scrolling home pages are great for this, and skimable website copy is key (but thats a rant for another day) You website should ideally only have 2-3 Call to actions… but don’t be afraid of repeating a CTA multiple times on your website, the average person has to see your message 7x before they are ready to take action… FOR REAL, FOR REAL!
Did these quick tips help? Next time you are struggling to create a click worthy call to action remember that repetition is your brands secret weapon! A quick an easy way to get your website viewers clicking is through you social media “link in bio”
Download my FREE SHOWIT WEBSITE TEMPLATE to set up a custom links page in under 10 minutes! This template will allow you to easily apply your current websites branding, fonts, colors and custom links to share with your social media followers. The best part… it’s all internally linked within your website to continue to improve your SEO!