One of my favorite parts of the design process is helping my clients dig into the heart of their business and strategically creating visuals to match. I was so honored to work with Alexandria, master life coach and the founder of Grace Space Christian Coaching. Her mission is to help purpose driven woman live their most intentional life!
We began the redesign process by recreating a logo and brand marks that embodied the spirit behind her business. This took a bit of exploring sympolic imagery and the meaning behind her favorite visuals which lead us to incorporating a date palm tree. Like those seen in Isreal, the date tree inspired our Turquoise and Gold color palette to complete the feeling of love, compassion, growth, prosperity, and balance!
TOURQUOISE: [feminine–sophisticated– balanced–grounded–patient]⠀
Alexandra had so much amazing information on her site with resources and tools to get you started on a new path, but the format and blocks of text made it overwhelming and hard to grasp. We focused on refining her text and breaking down the visuals into manageable blocks that helped her clients easily find information throughout her website. I just love the clean design, pops of teal, and personal touches that Alexandra included in her site. The biggest transformation in her redesign came from organizing her website copy!
GSCC already had such a strong foundation for the servant minded business of helping other women in her community grow into a place of empowerment… Alexandra shared this quote on her blog “Inviting others into your big thing will energize you more than you ever thought possible”
It’s so normal for us to feel a sense of control over our business and it can be easy to get stuck… thats why its amazing to bring a designer onto your team, to help see those incredible areas of potential in the foundation of your message and turn them into a brand!
GSCC new website design was such a labor of love, and full of exciting new features, and resources to help lead GSCC clients to an empowered life through coaching! GSCC online home is transformed into a cohesive, client converting design that is simply beautiful!
Check out the full website for Grace Space Christian Coaching HERE!
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